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What's Advertising?
Here is an excerpt from the RECO bulletin 5.1.
“Advertising” includes any notice, announcement or representation directed at the public that is authorized, made by or on behalf of a brokerage or agent and that is intended to promote a brokerage or agent or the business, services, or real estate trades of a brokerage or agent in any medium including, but not limited to, print, radio, television, electronic media, or publication on the internet (including websites and social media sites).
Business cards, letterhead, email signatures, or cover sheets that contain promotional statements may be considered as “advertising.”
Business Cards
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Brokerage Fully Spelled Out Logo (C21 is not a suitable replacement of Century 21®)āā
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REALTOR®'S Name: RECO REGISTERED NAME
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The Title: RECO Approved Title
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Clear Indication of Phone Numbers
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Legal Disclaimer: Each Office is Independently Owned and Operated
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Please see below for the RECO Permitted titles.
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The correct use of the word REALTOR® or REALTORS® is all capitals, followed by the registered ® symbol.
A Salesperson must be identified using one of the following descriptors:
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REALTOR®*
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Sales Representative;
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Real Estate Sales Representative;
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Salesperson;
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REALTOR® Salesperson*
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Real Estate Salesperson;
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Real Estate Agent;
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* limited to CREA members in good standing);
A broker must be identified using one of the following descriptors:
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Broker;
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Broker Real Estate Agent;
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Real Estate Broker;
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Real Estate Agent;
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REALTOR®*
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REALTOR® salesperson*
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* limited to CREA members in good standing);
For Sale Signs
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Brokerage Name / DBA Logo
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Name: RECO REGISTERED NAME
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Title: RECO Approved Title
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Clear Indication of Phone Numbers
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Legal Disclaimer: Each Office is Independently Owned and Operated
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MLS® Logo
MLS® and Multiple Listing Service® - OREA INFO
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One of the tools used by REALTORS® in providing MLS® services is their board's MLS® System – and that is the proper terminology to be used when describing the co-operative selling system operated by a real estate board. “I put my listing on TREB’s MLS® System” is proper usage of the MLS® trademark. CREA's Rules for Use of the MLS® mark state that this mark must only be used in reference to real estate boards and not any other databases. For example, “Search the Toronto Real Estate Board's MLS® system listings” would be a correct use.
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Only a real estate board is licensed to use the MLS® trademark in association with its co-operative selling systems. Therefore, when referring to an “MLS® system” you must always be referring to a real estate board’s MLS® System. No other property database can be identified with the MLS® marks.
Postcards & Others
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Brokerage Name / DBA Logo
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Name: RECO REGISTERED NAME
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Title: RECO Approved Title
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Clear Indication of Phone Numbers
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First Legal Disclaimer: Each Office is Independently Owned and Operated.
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Second Legal Disclaimer: Not intended to solicit buyers or sellers currently under contract.
