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THE BRAND

The new logo features a modern look and feel with contemporary fonts and subtle brand colours.

The Official Logo
(DBA Logo)

This is the required logo. It contains the complete brokerage name, and it is the logo that should be used to meet the RECO advertising guideline.

The Colours

GOLD (Relentless Gold)
RGB 190 175 135
CMYK 22 22 46 7

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GREY (Obsessed Grey)
RGB 65 64 66 / 33 33 33
CMYK 0 0 0 90 / 95

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Secondary Colours
Dark Gold:
RGB 161 146 110
CMYK 35 35 58 8

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The Seal as Art

The C21 Seal is NOT an official logo. The C21 Seal is a secondary design element that may be used to support the official DBA logo and other brand elements. Again, it should never be used to replace them as it is not sufficient. 

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Applications

Bad Practices: Don’t do these.
 

  • Do not combine the seal with the logo

  • The seal is not an official logo.

  • Do not over-cut the seal, angle the seal or the logo, or use it as a background image

Good Practices

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  • Only utilize specified crops. Do not crop the Seal in any other manner unless specified.

  • When cropping the C21 Seal, the bottom cropped version should always be used flush against the bottom of the page.

  • In addition, the top cropped version needs to be used flush against the top of the page. Neither version should ever be floating on a page.

  • If you want to use the Seal anywhere in the middle, please use the whole version (uncropped version) of the Seal.

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Typography

The most frequently used fonts are Typold Bold and Barlow Semi-Condensed Semi-Bold. Contact us for additional font-related support.

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Send inquiries about Century 21 Brand

We can support the REALTORs associated with Century 21 Heritage Group Ltd. Brokerage.

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